Displaying lighting special effects design is very important for product selling in store. Most people said lighting display design is the soul of product display, which effectively highlights product features and creates customers' desire for shopping. Lighting can’t escape to increase the color and texture of the product, increase the sense of space between the product and the store, and increase the affinity of the product. According to different store and different products, the displaying lighting special effect design will be varies. For example, using warm-toned light sources to illuminate warm-tone products can increase color saturation. Valuable gold and silver jewelry, exquisite handicrafts, glassware, etc/, they can illuminated by ideal light to increase reflectivity, as well as shows the beauty of the material and the processing technology. Delicate and exquisite. At the same time, it is necessary to fully reflect the different characteristics, materials and color effects of different commodities through lighting, and use effective color light to increase the special atmosphere of the store space to attract buyer’s attention and promote consumer to buy commodities.
Clothing display designers know how to use light to highlight the overall atmosphere. So what exactly are the lights that can be used in shops? What kind of effect can it create? Let’s analysis the structure display lighting for clothing stores.
Artificial light is used in the display lighting, and there are mainly the following 4 types according to the function.
Lighting Light: the basic lighting of the store.
Lights are uniformly distributed on the top of the store to evenly illuminate the displayed products. This is a top-down, average illuminance light, which forms the three-dimensional sense, texture and color of the product, and then generally gives people a good visual experience, allowing people to clearly see the displayed products.
Image Light: mainly refers to local lighting.
Local lighting is intended to highlight the unique color, material or function of the product, as well as to show the value of the product, and so on. The image of the product or the company image is vividly presented in front of customers with local lighting to attract attention, infect emotions, and move people's hearts, and then play a role in sales promotion.
Atmospheric Light: The exhibitor should give people a certain atmosphere that is beneficial to the display effect. This feeling can be reflected by the method of atmosphere lighting.
The design of atmosphere light requires a special combination of lighting, or a special color light source, and some techniques of stage art and stage lighting can also be used for reference to achieve the design effect and purpose.
Guiding Light: As the name implies, it is the lighting that guides the line of sight.
A successful guide light design has a suggestive effect, allowing consumers to stop and watch, focus on a certain part of the clothes, and get the message conveyed.
The above-mentioned different lighting can set off the atmosphere of different merchandise display in the store, but the desired effect cannot be achieved without the basic conditions of lighting.
The following are a few commonly used types of lighting equipment displayed in the store, which are also some of UPSHINE's best-selling models in commercial lighting.
Spotlight
Spotlights are typical modern genre lighting with no main lights and no fixed scale. They can create an indoor lighting atmosphere. If a row of small spotlights are combined, the light can change into wonderful patterns. Since the small spotlight can freely change the angle, the effect of the combined lighting is also ever-changing. The spotlight is soft, graceful and luxurious, and it can also be used for local lighting to enhance the atmosphere.
Track Light
LED track light uses LED as its luminous source. Its characteristics are low heat generation, energy saving, long life, no radiation, no heavy metal pollution, more pure color than other lights, high luminous efficiency, and no harmful substances such as mercury. A healthy and environmentally friendly light source. The track lamp head swings around very flexibly, which can satisfy district lighting and create multiple levels of light.
Downlight
In the main lighting, the downlight plays the role of auxiliary lighting. For example, the downlight is installed on the sofa, which is conducive to turning on the downlight when trying on clothes in the fitting room, so that you can see more clearly. No main lighting will use downlights, so that in addition to meeting the basic lighting needs, it can also make the light more layered.
Batten Light
Batten light uses its different colors of lighting design, which can be used to render the atmosphere in the shop window to highlight the overall visual effect.
The creative combination of these lights can maximize the charm of the window and create a better marketing effect. Take action now!
